Look ahead to 2023 – What Marketers need to know to Succeed
Join us on Thursday 26th January from 4-6pm for our first event of 2023 where our keynote speaker Aditya Kishore, Insight Director at WARC, one of the world’s foremost authorities on marketing effectiveness, will bring us through the WARC 2023 Marketing Toolkit. This session will focus on their Global Trends Report, which identifies the five most important market trends that marketers should focus on to help drive their business in the year ahead namely:
- Marketing in a cost of living crisis:
- Price vs. planet: a false dichotomy:
- A reckoning for Big Tech:
- The clash of demand, delivery and disruption:
- The era of ‘bubble up’ culture:
Joining Aditya on the stage will be Andy Pierce, Group Strategy Director at Core who will talk to us about advertising in Ireland in 2023, what will be different for brands and what all marketers should consider when developing effective campaigns.
Our third speaker Ciaran McAlarey, Category & Insights Manager at PepsiCo. will take a closer look at the consumer trends now facing Irish Marketers and, using insight generated by Pepsico, he will share with us how these trends have influenced Pepsico’s strategy in the Irish marketplace.
Venue: Core, 1 Windmill Lane, Dublin 2
Time: 4.00pm - 6.00pm. First speaker on stage at 4.30pm.
Tickets: Members €30, Non-members €60
