Applying Behavioural Science: Nudging Change Among Customers, Employees & Organisations
Guest Speaker: Scott Young, CEO of BVA Nudge Unit UK
Behavioural science is a major emerging trend in the worlds of insights, design and marketing, which has been popularised through best-selling books (and Nobel Prizes!) of leading academics Richard Thaler (“Nudge”), Dan Ariely (“Predictably Irrational”) and Daniel Kahneman (“Thinking Fast and Slow”).
In this session, Scott Young (the CEO of BVA Nudge Unit UK) will first share several key principles and learnings of behavioural science, along with case studies from recent initiatives. Then, he will lead participants in an interactive session, which will help them identify opportunities to apply behavioural science in their roles and organisations.