DECODING GENERATION ALPHA: Staying Relevant Across Generations

What’s shaping the tastes, values and choices of Gen Alpha - the most connected generation yet, but one without an official digital footprint?

Join us for an exclusive session in partnership with leading experts where we’ll unpack the emerging influences on Gen Alpha through a fresh lens - beyond traditional social media data.

• Discover proxy indicators: Learn how siblings, parents and digital creators shape early preferences.

• Explore cultural signals: Dive into the worlds of gaming, digital fashion, and interactive content.

• Understand brand impact: See how youth-facing brands are listening, learning and evolving.

• Gain practical insights: Get a view of what’s next in retail, e-commerce and influencer engagement.

Who’s it for?

Brand and marketing leaders, strategists, and anyone interested in decoding future consumer behaviours.

Speakers:

Stephen O' Leary: Founder of Olytico & Past President of Dublin Chamber of Commerce.

Max Firth: Senior Marketing Director - Lifestlye & Culture Marketing, Formerly Nike/Converse

Lauren MacLeenan: Research Manager, Red C Research

Viv Chambers: Founder, Bricolage

Venue: FUEL, 11 Camden Street Lower, D02 FW54
Time: Refreshments 4.30 pm, Speakers 5.00 pm - 6.00 pm
Tickets: Members €30, Non Members €60