The focus of the Marketing Society is to help senior Marketer leverage tomorrows change today. With that in mind each speaker will aim to leave us with one practical learning which can be put in place immediately. We will outline why Customer Experience should be a 2017 priority for every marketer; online, on the ground, and on the balance sheet.
We will be joined by three speakers on the morning, each of whom will take a different angle, and focus on one of the three different areas.
Graham Tocher, Commercial Director with Kantar TNS Global Strategies Practice, will focus on delivering Customer Experience “On The Ground”
Vijay Gupta, Head of Product & Industry Marketing & Strategy with Adobe, joins us following his address at this years Festival Of Marketing, and will discuss delivering Customer Experience “Online”
Cathal Keaveney; Director of Professional Development, Peter Mark, will discuss the impact a focus on Customer Experience can have on the balance sheet of any business.