How Voice Technologies are re-defining Brands and transforming Marketing.
The emerging technologies like Amazon Echo, Siri, and Microsoft’s Cortana among others have the potential to change significantly the way we search for information and shop. Brands, Business and Products have traditionally relied on strong visual cues to stand out for customers, but how will brands adapt to a world where we shop by simply asking Amazon to order us more milk?
Google forced many businesses to adapt dramatically over the last decade in order to be relevant to customer search habits, how will brands have to adapt again in order to be relevant to voice search?
David Erixton: Head of Digital & Customer Innovation - Ulster Bank
Sean O' Connor: Head of Sales for Bing Ads Mid-Market EMEA - Microsoft
Claire Carroll: Marketing Innovation Lead - Accenture
Royal College of Physicians, No. 6 Kildare Street, Dublin 2
Registration: 7.30am with Speakers from 7.45am - 10.00am