The Health of Creative

SOLD OUT

Join us on Thursday 4th April, for a thought-provoking session themed “The Health of Creative", where we're thrilled to present a lineup of world-class speakers, including System1 and WARC. Their research based and scientific approaches will be shared alongside the creative excellence point of view with best-in-class creative examples via Publicis and how they align to, or conflict with, the evidence-based view.

This event will showcase latest insight and an empirical view, while also applying the creative lens, to challenge and inspire for your most effective work.

SPEAKERS:
Amy Rodgers, leads WARC’s creative effectiveness content, rankings and benchmarking products. Working in the marketing industry for more than 10 years, her expertise lies within marketing effectiveness research, with a focus on producing content to help clients maximise the impact of their creative work. Amy will share the latest research considering the Health Of Creativity, reporting that campaigns which are highly awarded for creativity are more likely to be effective and contribute to commercial performance.

Andrew Tindall of System1 has authored key pieces of industry research that explore emotion and creativity’s role in effectiveness across the entire media mix, including his most recent publication: “Listen Up! Emotion’s Defining Role in Audio Advertising Effectiveness”. Previously managing brands at Diageo and Bacardi Martini, Andrew now leads thought leadership and global partnerships at System1, advising the world’s largest brands and agencies on marketing effectiveness.

Ger Roe is Board Creative Director at Publicis Dublin, Executive Board member of the Institute of Creative Advertising and Design ‘ICAD’ and further sits on the Publicis Global Creative Council. He has personally accounted for hundreds of national and international awards including Epica, Sharks, ADC’E, One show, LIA, Eurobest, and Cannes. He was the lead creative behind the repositioning of permanent tsb to PTSB, brand lead for the much-awarded Playtime for Virgin Media Ireland and is lead creative on Heineken in Ireland alongside being creative director on AXA, Today FM, and Irish Water.

This event is a must-attend for anybody involved in creating, designing or delivering a creative and effective brand campaign.

Time: 4.30pm Refreshments & Networking. Speakers 5.00pm - 6.00pm
Venue: FUEL, 11 Camden Street Lower, Dublin 2, D02FW54
Tickets: Members €30, Non-members €60