The Attention Myth: Debunking What You Think You Know

THIS EVENT IS NOW SOLD OUT

The fact that attention is critical in modern marketing is not new news. In 2020, Karen Nelson Field released 'The Attention Economy', and it took our creative industry by storm.

Now, five years on, we're looking to debunk some of the biggest myths that still exist surrounding attention in marketing. In a world where we are still being challenged on making ads shorter, more 'snackable', and 'eye-catching', we need to remind ourselves of the fundamentals of what truly captures consumers' active attention, where there is room for more passive attention, and how to balance both to ensure you're optimising your creative & your budgets.

For this event we will be hearing the point of view from a media lead - who is tasked with buying the most efficient attention possible, from an experience strategist - who needs to find a way to codify what captures consumer's attention, and from a creative director - who is constantly finding new ways to capture consumers' attention. 

Jonny Boyle, Director of Brand Experience, FUEL

Jake O' Driscoll, Creative Director, Boys & Girls

Gemma Teeling, Managing Director, PHD Ireland

VENUE: FUEL, 11 Camden Street Lower, D02 FW54
TIME: Refreshments 4.30 pm, Speakers 5.00 pm - 6.00 pm
TICKETS: Members €30, Non Members €60