December 01, 2025

Upcoming Track Events 2025

• Focus on Insights & Trends: 20th February. Brought to you in association with Ipsos B&A
• Focus on Creativity: 27th March. Brought to you in association with Publicis Dublin 
• Focus on Culture: 24th April. Brought to you in association with Allied Global Marketing
• Focus on Experience: 29th May.  Brought to you in association with Red C Research & Marketing
• Focus on Insights & Trends: 26th June. Brought to you in association with Ipsos B&A
• Focus on Creativity: 27th September. Brought to you in association with Publicis Dublin
• Focus on Culture: 23rd Oct. Brought to you in association with Allied Global Marketing
• Focus on Experience. 13th Nov. Brought to you in association with Red C Research & Marketing

 Ensure you are signed up to Marketing Society newsletters and emails to hear about upcoming events

December 02, 2025

Britvic Ireland’s Orlagh Geraghty Announced as Chair of Marketing Society of Ireland Council for 2025

The Marketing Society of Ireland has today announced the appointment of Orlagh Geraghty, Head of Brand Marketing, Britvic Ireland part of the Carlsberg Group, as Chair of the Council for 2025, succeeding Mark Noble, Marketing Manager at The HEINEKEN Company. 

With over 15 years marketing experience, Orlagh has established a strong track record working on some of Ireland’s leading FMCG brands. Currently Head of Brand Marketing at Britvic Ireland responsible for local favourites Club, 7UP & Energise and global icons Pepsi & Lipton. A graduate of UCD Michael Smurfit Business school, Orlagh possesses a strategic, commercial and creative mindset. Sustainability is also core to her values, recently leading the introduction of the Deposit Return Scheme for Britvic Ireland and continues to chair the producer working group. 

One of Orlagh’s highlight campaigns was the multi award winning relaunch of Ballygowan, Ireland’s No. 1 and original bottled water. This campaign not only increased market share but also made a significant positive environmental impact by removing 1,500 tonnes of plastic waste.  

Orlagh’s passion for brands and strategic thinking started in her first role at Danone and has continued to flourish throughout her career at Kerry, Mars and UCD Smurfit Business School & Britvic Ireland. 

Speaking on her appointment, Orlagh said As the newly appointed Chair of the Marketing Society for 2025, I am honoured to take up the position. Building on the strong foundations laid by my predecessors and supported by our very talented team, I am committed to building on the high standards that already exist. 

My key focus for 2025 will be to continue to celebrate our vibrant inclusive Marketing community with a focus on showcasing the critical role of marketing and insight leaders in driving growth. We will continue to host our thought leadership events that create great networking opportunities, celebrate research through our Research Excellence Awards and drive membership and growth of the society, Looking forward to another successful year ahead. 

Full Marketing Society Council is made up of Iarlaith Corcoran, Opinions; Pauline Murnin, Uisce Eireann; Shireen McDonagh, Legacy Communications; Sarah Sherry Boys & Girls; Rory McDonnell, Glanbia; David Deeley, Kerry; Kieran O'Donovan, Thinkhouse; Bryan Cox, Red C Research; Emer Dunne, Waterwipes; Sarah Chapman, Ipsos B&A; Anne Zahan, Diageo; Cathy Cullen, Cathy Cullen Communications; Fiona Askin, The RDS; Suzie Dundon, Heineken; Irene McEvoy, The Marketing Society.