July 21, 2022

How Sport is enabling a new wave of activism

Consumers expect brands to play a role in improving their world, ensuring purpose driven marketing is not vague or anodyne, but instead cause and conviction led.

Socially Active brand campaigns are on the rise and sport in particular is fuelling a new wave of activism, taking cues from grass-root activism to establish meaningful partnerships that deliver real social impact.

On 21st July The Marketing Society will explore how these activism-inspired campaigns can deliver fame and behaviour change.

We’ll be joined by an exciting panel of speakers from PUMA, the Olympics Federation of Ireland, Sports Ireland and Core, who’ll discuss how they’ve leveraged their brands as platforms to drive positive social change, create cultural relevancy and drive brand fame.

Anna Rothman Global Marketing Director Running & Training from PUMA will share the strategy behind the PUMA campaign “She Moves”, celebrating females in sport and the impact that it has had on the PUMA brand.
 
Heather Boyle PR & Communication Lead from Olympic Federation of Ireland will present their case study on “Don’t Scroll By” an initiative launched with the support of Indeed to stand against online hate speech. #DeleteBanReport

Benny Cullen Director of Research and Innovation at Sport Ireland will talk about the opportunity for sport activism to deliver greater inclusivity in the world of sport in Ireland and the potential for brands to become partners in this social progress.

Jill Downey Chief Sustainability & Sponsorship Officer, Core will talk to us about the opportunities available for Irish Brands, looking beyond the traditional sponsorship model towards one that inspires consumers to make a difference.

 Join us on the 21st July at 4:30pm for an afternoon that will inspire, hosted in Cores HQ, 1 Windmill Lane, Dublin Docklands, Dublin D02F206

Tickets are available to members at just €30 and to non-members at €60

Register interest

Upcoming Events 2022

• Thursday 21st July: How sport is enabling a new wave of activism.
• Thursday 29th September: Why Brands are taking a culture first approach to driving resonance and greater relevancy?  Focus on everyday culture.
• Thursday Oct 13th:The Next Big Thing - A deep dive in to the Metaverse and how brands are finding new ways to engage with consumers. 
• Thursday November 3rd: The Future of Marketing - how to recruit & retain talent in a post covid world.
• Friday 25th November: Annual Christmas Lunch & Research Excellence Awards. 

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