NEXT EVENT
September 10, 2026
Industry Perspectives: The New Frontier of Insights and Analytics
The role of insights and analytics has undergone significant change as organisations adapt to evolving consumer behaviour, technological advances, and new business priorities, with increasing expectations on the function to deliver strategic value across the organisation.
Join us as we explore the changing nature of the insights and analytics within organisations and discuss the opportunities, challenges and trends shaping its future.
Niall McCaffrey (Director, Ipsos B&A) will open the session with perspectives on the evolving role of insights, drawing on new research from Ipsos B&A. Niall will then be joined on stage for a panel discussion featuring Michelle McLoughlin (Head of Consumer Insights, Aer Lingus), Mary McMahon (Head of Insights, Media & Innovation, Heineken) and Deirdre Wafer (Insights Expert, formerly Customer Insights Manager at LinkedIn).
The panel will share their perspectives on:
- The evolving expectations of insights & analytics within organisations
- Emerging opportunities and challenges for industry professionals
- Keeping insights grounded in human understanding in the age of AI.
DATE: Thursday, 10th September 2026
TIME: Refreshments 4.30 pm, Speakers 5.00 pm - 6.00 pm
VENUE: Dentsu, Two Haddington Buildings, 20-38 Haddington Rd, D04 HE94
TICKETS: Members €30, Non-members €60
December 31, 2026
Upcoming Events 2026
- Focus on INSIGHT & TRENDS Track Event: 10th September - Brought to you in Association with Ipsos B&A
- Focus on EXPERIENCE Track Event: 1st October - Brought to you in Association with Allied Global Marketing
- Focus on CREATIVITY Track Event: 5th November - Brought to you in Association with Publicis
- Focus on CULTURE Track: 25th November - Brought to you in Association with Red C Research
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