August 12, 2021
The sponsorship industry was one of the worst hit during the Covid-19 pandemic. Sponsors and rights holders have continually proven to be particularly resilient and creative over the past 12-18 months. We have seen new areas become increasingly influential in sponsorship investment decisions and activation. The session will explore how Irish brands have evolved their sponsorship strategies, sharing insights on how they are approaching events in real life, while navigating this new landscape to deliver business growth into 2022 and beyond.
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The Marketing Society of Ireland is a central hub for our members, creating a culture for smart marketers to be better equipped and prepared to succeed in today’s business worldFind out more
We bring leading marketing experts from Ireland and international markets to our members to discuss and debate the challenges that marketing faces in Ireland. A video of each talk is available for members to view following each event.Find out more