July 11, 2018
This event is Free & Exclusive to Marketing Society Members only.
Join Peter Field and the Marketing Society as we examine Marketing Effectiveness in the Digital Era. This is a unique and exclusive opportunity for Marketing Society members to hear from one of the foremost global speakers on effectiveness as he unpacks the critical issues facing marketing today.
20 years on, the digital revolution has brought many benefits to marketers. But all is not well in marketing. Peter Field presents his findings from a new IPA Effectiveness Databank study. He will discuss what has, and hasn't, changed in terms of marketing effectiveness and how many have been misled. He will also challenge the explosion of short-termism in marketing and how it has resulted in declining effectiveness.
September 13, 2018
Join The Marketing Society Future Council for our big annual summer event! This year we're focusing on making a difference (Shaking Things Up, Shifting The Dial, and other clichés).
We will have a panel of inspirational speakers discussing how they chose to make a difference in the world, in the workplace and in their lives. As well as this we'll also have a Star Speaker from the world of marketing telling their story and imparting valuable advice! These speakers will be announced in the coming weeks.
There will be food, drinks, goodie bags and music until late in Tramline, 21 D'Olier Street, Dublin 2, D02 XY31. It' a great opportunity to meet and mingle with other young people in the marketing industry.Register interest View all events
The Marketing Society of Ireland is a central hub for our members, creating a culture for smart marketers to be better equipped and prepared to succeed in today’s business worldFind out more
We bring leading marketing experts from Ireland and international markets to our members to discuss and debate the challenges that marketing faces in Ireland. A video of each talk is available for members to view following each event.Find out more