NEXT EVENT
February 26, 2026
Beyond the Basket: Understanding the Irish Shopper in 2026
The Irish shopper is evolving - shaped by shifting economic pressures, changing lifestyle priorities, and new expectations around value, sustainability, and convenience. Join us as we dive into what these changes mean for the industry and those looking to engage Irish consumers.
Austin Hughes will set the scene with an economist's view on the Irish shopper - exploring the trends, challenges, and opportunities ahead.
Austin will then be joined on stage for a panel discussion, hosted by Rory McDonnell (VP Global Marketing, Glanbia Performance Nutrition) including Grace Binchy (Trends & Insights Specialist, Bord Bia) and Donna Ahern (Editor, ShelfLife magazine).
The panel with share their perspectives on:
- How retailers are adapting to changes in consumer behaviour
- Food and drink trends to watch out for in 2026
- Prospects for the retail economy
Date: Thursday, 26th February 2026
Time: Refreshments 4.30 pm, Speakers 5.00 pm - 6.00 pm
Venue: Dentsu, Two Haddington Buildings, 20-38 Haddington Road, Dublin 4, D04 HE94
Tickets: Members €30, Non-members €60
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Irish Marketing Forum 2021
We bring leading marketing experts from Ireland and international markets to our members to discuss and debate the challenges that marketing faces in Ireland. A video of each talk is available for members to view following each event.
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Marketing Society of Ireland
The Marketing Society is one of Ireland’s most influential drivers of marketing knowledge in the Irish business community.
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