Upcoming Events 2023
Upcoming Track Events: Dates to be confirmed
- 16th Nov 2023: Focus on Engagement: How to effectively attract, excite and engage your audiences. Brought to you in association with Allied Global Marketing
- 19th October 2023: Focus on Creativity: Exploring the vital role of breakthrough creativity in Marketing today. Brought to you in association with Publicis Dublin
- 21st September 2023: Focus on Insight: The role and impact in marketing. Brought to you in association with B & A
- OUR NEXT EVENT: Focus on Trends, Tuesday 27th June, "Embracing Uncertainty: Transitioning from Trends Forecasts to Future Scenarios"
Ensure you are signed up to Marketing Society newsletters and emails to hear about upcoming events
June 26, 2023
Embracing Uncertainty: Transitioning from Trend Forecasts to Future Scenarios
Embracing Uncertainty: Transitioning from Trend Forecasts to Future Scenarios Discover how organisations are shifting their strategic approach from relying solely on trend forecasts to embracing future scenarios to navigate uncertainty.
Join us to explore how Kerry's dynamic foresight framework is being utilized across their business to plan for multiple potential outcomes and develop proactive strategies. Learn from industry experts about the benefits of embracing uncertainty as an opportunity for innovation and adaptability in an ever-changing world.
Fiona Sweeney, Senior Director of Marketing, Kerry
Fiona Sweeney is Senior Director of Marketing & Europe Marketing Lead for Kerry Taste & Nutrition in Europe with responsibility for Marketing strategy & execution and the Marketing team for the region. Fiona has spent over 22 years’ working in the Food & Beverage Industry, spanning across FMCG, Retail & B2B working on renowned brands such as Guinness, Smirnoff, Coca Cola and Superquinn, winning several marketing, innovation and advertising excellence awards. Prior to her current role, Fiona was Marketing Director for the Kerry Foods Dairy Consumer Branded portfolio in GB and Ireland where she was responsible for the strategic growth and development of category leading brands like Dairygold, Cheestrings, LowLow and Charleville. Fiona is also a member of the Board of the Marketing Institute of Ireland since 2019 and a co-opted member of the IRFU Commercial & Marketing Committee since 2018.
Meredith Smith, Director, Futures & Innovation EMEA, Kantar
With 20 years of experience, Meredith specialises in strategic foresight to help brands across sectors evolve to outpace their competition and shape a more prosperous future. She holds a Masters of Innovation Management from Central Saint Martins, and has held lead roles at The Future Laboratory, GDR Creative Intelligence, Flux[x], an innovation studio and now at Kantar’s Consulting division. Meredith runs the Strategic Futures practice for Kantar EMEA, based in London, UK. Meredith has championed the use of strategic foresight and consumer insight for the likes of Mondelez, Diageo, Pernod Ricard, LVMH, Nestlé, Mars, PepsiCo, McDonald’s, L’Oréal, Chanel, Condé Nast, The North Face, Vans, Meta [Facebook] and Google.
Venue: Dentsu, Two Haddington Buildings, 20-28 Haddington Road, D04 HE94
Time: 4.30pm Registration & Refreshments. Speakers 5.00 - 6.00pm
Tickets: Members €30 Non Members €60
The Marketing Society of Ireland is a central hub for our members, creating a culture for smart marketers to be better equipped and prepared to succeed in today’s business worldFind out more
Irish Marketing Forum 2021
We bring leading marketing experts from Ireland and international markets to our members to discuss and debate the challenges that marketing faces in Ireland. A video of each talk is available for members to view following each event.Find out more
Research Excellence Awards Winners 2022Find out more
Marketing Society of Ireland
The Marketing Society is one of Ireland’s most influential drivers of marketing knowledge in the Irish business community.Find out more