NEXT EVENT
May 27, 2026
BEYOND THE AI HYPE - How the Best Brands Stay Unshakable in the Age of AI
In an industry currently obsessed with algorithms, automation, and the latest tech trends, how do the truly great brands maintain their cultural impact and deep human connection?
Join us for an unmissable, one-night-only keynote featuring Alessandro Manfredi, the visionary former Global CMO of Dove.
Alessandro doesn’t just chase culture; he shapes it. As a founding team member of the iconic Dove Campaign for Real Beauty, he redefined global beauty standards and media representation long before 'Purpose' and 'DEI' became business buzzwords. Under his bold creative leadership, Dove more than tripled its pre-Real Beauty size, reaching a staggering €6bn in turnover.
Why you cannot miss this event:
Hear from a Creative Legend: Recognised as one of the most creative business leaders of his generation, Alessandro has won 72 Cannes Lions and 7 Grand Prix in the last five years alone, alongside a coveted D&AD Black Pencil.
Master the AI Era: Learn how to leverage human creativity, authentic connection, and unshakable brand values to cut through the noise of the AI revolution.
Actionable Insights: Gain world-class strategies from the mastermind who grew Unilever's largest brand across all continents.
This is a rare opportunity to hear directly from a global marketing powerhouse on how to build a brand that shapes culture rather than just reacting to it.
Register interest
December 31, 2026
Upcoming Events 2026
- Focus on EXPERIENCE Track Event: 17th September - Brought to you in Association with Allied Global Marketing
- Focus on INSIGHT & TRENDS Track Event: 15th October - Brought to you in Association with Ipsos B&A
- Focus on CREATIVITY Track Event: 5th November - Brought to you in Association with Publicis
- Focus on CULTURE Track: 12th November - Brought to you in Association with Red C Research
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Irish Marketing Forum 2021
We bring leading marketing experts from Ireland and international markets to our members to discuss and debate the challenges that marketing faces in Ireland. A video of each talk is available for members to view following each event.
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Marketing Society of Ireland
The Marketing Society is one of Ireland’s most influential drivers of marketing knowledge in the Irish business community.
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