April 24, 2019

Have We Hit 'Peak Retail'?

Join us on 24th April when David Berry, MD of Kantar Worldpanel will help set the context for the state of the market currently and how it has been trending. David will be joined by the following panel of retail experts to discuss the challenges and opportunities.

• Fiona Heffernan: Commercial Director, An Post,
• Gordon Newman: Go To Market Director,  Lifestyle
• Richard Guiney: CEO,  Dublin Town
• Cormac Long:  Head of Insights, Tesco

David is an experienced market researcher, with almost twenty years in the industry working across Kantar brands in the UK & Ireland.  David now leads the Irish business of Kantar Millward Brown and Kantar Worldpanel and is dedicated to helping brand owners, retailers and government bodies create the best possible service for their customers.  A graduate of Cardiff University, David has lived in Ireland for more than 10 years and is an expert in understanding consumer and retailer trends, regularly featuring in business and consumer press.

May 02, 2019

The Marketing Bar

Welcome to the inaugural Marketing Bar - an informal after work meeting for members and friends of The Marketing Society of Ireland. This will be held First Thursday every month.

Join us for drinks, industry gossip and a short chat with a Secret Guest which will be announced on the day.

This event is FREE to Members of the Marketing Society of Ireland who may bring one guest FOC

Non members pay €15 euro plus booking free

Venue: The Grayson, 41 St. Stephen’s Green @ 6.00 - 8.30pm

May 23, 2019

Applying Behavioural Science: Nudging Change Among Customers, Employees & Organisations

Guest Speaker: Scott Young,  CEO of BVA Nudge Unit UK

Behavioural science is a major emerging trend in the worlds of insights, design and marketing, which has been popularised through best-selling books (and Nobel Prizes!) of leading academics Richard Thaler (“Nudge”), Dan Ariely (“Predictably Irrational”)  and Daniel Kahneman (“Thinking Fast and Slow”).  

In this session, Scott Young (the CEO of BVA Nudge Unit UK) will first share several key principles and learnings of behavioural science, along with case studies from recent initiatives.  Then, he will lead participants in an interactive session, which will help them identify opportunities to apply behavioural science in their roles and organisations.